Fashion and makeup have always shared a symbiotic relationship, each influencing the other in a dance of creativity and expression. From the runways of Paris to the streets of Tokyo, what we wear often dictates how we paint our faces. Makeup trends are no longer confined to beauty salons; they are an extension of the fashion world, driven by the creativity of designers and makeup artists. This blog explores how runway fashion and street style fuel makeup trends, as well as the collaborations between makeup artists and fashion designers that lead to cohesive, trendsetting looks.
Behind the scenes at Paris Fashion Week, where creativity knows no bounds.
How Runway Fashion Dictates Makeup Trends
Runway fashion is where innovation begins. Each season, fashion shows set the tone for what will dominate not only wardrobes but also makeup kits. Here’s how runway fashion dictates beauty trends:
- Setting the Narrative
Runway shows aren’t merely about displaying clothes; they’re immersive experiences. The makeup complements the narrative—be it ethereal, rebellious, or futuristic. For instance, Dior’s 2024 Spring Collection featured pastel gowns paired with delicate watercolor-inspired eyeshadow, epitomizing springtime freshness.
- The Rise of Conceptual Makeup
Avant-garde looks on the runway often trickle down into wearable versions. Valentino’s bold glitter brows may seem impractical for daily wear, but they inspire subtler interpretations like shimmer accents on brows or lids.
- Color Stories and Trends
Designers set the seasonal color palette, which directly influences makeup. The vibrant neon hues from Versace’s Summer Collection inspired the surge in electric eyeliners and bold lip colors.
Runway trends adapted for everyday wear
Street Style: The Grassroots Influence on Beauty
While high fashion sparks creativity, street style offers practicality. This interplay—where grassroots movements influence high-end trends—creates a feedback loop that keeps both worlds evolving.
- Cultural Convergence
In our globalized world, street style often showcases a blend of cultural influences. For example, the rise of K-Beauty’s dewy skin trend stems from Korean street fashion and its obsession with fresh, natural looks.
- Social Media Virality
Platforms like Instagram, TikTok, and Pinterest amplify street style’s impact. A viral trend—such as fox-eye makeup—originates in urban hubs but quickly spreads globally, often appearing in high-fashion campaigns.
- DIY and Accessibility
Street style adapts runway trends to fit everyday life. The graphic eyeliner popularized on the runway becomes a more wearable cat-eye, proving that accessibility drives the staying power of beauty trends.
The Collaboration Between Makeup Artists and Designers
Fashion shows are masterpieces that require the seamless integration of clothing, accessories, and makeup. The collaboration between makeup artists and designers is crucial to achieving this harmony.
- Shared Vision
Designers convey their concepts to makeup artists through mood boards, fabric swatches, and creative briefs. This collaboration ensures a unified aesthetic. For instance, Alexander McQueen’s gothic collections were enhanced by Val Garland’s dramatic, otherworldly makeup.
- Innovation Through Experimentation
Makeup artists often test unconventional techniques to align with a designer’s avant-garde vision. The result? Trends like metallic lips or crystal embellishments that captivate audiences.
- Bridging Fantasy and Reality
While runway makeup can be theatrical, makeup artists often simplify and adapt these looks for the commercial market, ensuring their wider appeal.
Iconic Makeup Trends Inspired by Fashion
1.The Mod Look (1960s)
The bold, geometric patterns of mod fashion inspired exaggerated eyeliner and spidery lashes—a look immortalized by Twiggy.
2.Disco Glam (1970s)
The glittering outfits of the disco era gave rise to shimmering eyeshadows and glossy lips, reflecting the decade’s nightlife energy.
3.Grunge Revival (1990s)
Grunge fashion’s flannel shirts and ripped jeans paired perfectly with smudged eyeliner and matte, earthy tones.
4. Euphoria’s Aesthetic (2020s)
The hit TV show’s bold, rhinestone-encrusted looks echo runway trends, merging high fashion with pop culture.
How to Incorporate Fashion-Inspired Makeup Trends
Fashion-inspired makeup doesn’t have to be complicated! Here are some ways to easily adopt runway trends into your daily beauty routine:
- Invest in Versatile Products
Multi-use products like cream blushes, which double as lip tints, are a must-have. Not only do they save time and money, but they also offer the flexibility to experiment with looks inspired by runway trends.
Multi-use products are perfect for easy runway-inspired transformations.
- Balance Bold and Neutral
If you’re wearing bold runway-inspired eye makeup, such as glittery eyeshadows or graphic eyeliner, keep the rest of your makeup minimal for a balanced look. This ensures your overall style remains sophisticated.
A perfect example of balancing bold eyes with a neutral base.
- Experiment and Personalize
Runway trends are meant to inspire, not dictate. Feel free to mix and match elements. For instance, pairing glossy lips with matte skin or adding a pop of color to a classic smokey eye can make the look uniquely yours.
The Role of Technology and Social Media
1.Augmented Reality (AR) in Makeup: Platforms like Instagram and Snapchat allow users to try out bold runway trends virtually, bridging the gap between high fashion and the masses.
2.Influencer Collaborations: Influencers often collaborate with makeup brands to reinterpret runway trends, making them more relatable to their followers.
3.Tutorials and Accessibility: YouTube and TikTok tutorials break down complex runway looks, democratizing beauty trends for everyone.
Final Thought
The relationship between fashion and makeup is a constant interplay of innovation, adaptation, and cultural storytelling. Runway shows spark the imagination, while street style ensures accessibility and relatability. Together, they form a cycle that keeps beauty trends dynamic and ever-evolving. By staying attuned to both realms, beauty enthusiasts can draw inspiration and make these trends their own. As designers and makeup artists continue to collaborate, the future promises even more groundbreaking looks that redefine beauty standards
Written By
Fahmida Faiza Bushra Oishe
